Technical Application Representative

Key Responsibilities

1. Technical & Application Support

• Provide technical and application support to customers, distributors and the Sales team.
• Understand customer application requirements and support suitable technical/product solutions.
• Apply basic knowledge of chemistry and chemical applications to customer requirements.
• Support application-related troubleshooting and identify potential causes of technical issues.
• Understand customer-site conditions and provide appropriate technical support in coordination with the relevant teams.

2. Product Demonstrations & Application Trials

• Conduct customer visits, product demonstrations and application trials.
• Support the Sales team during technical customer discussions and presentations.
• Evaluate application results and document trial outcomes.
• Follow up with customers after trials and demonstrations to ensure proper implementation.

3. Dosing & Technical Equipment Support

• Assist with dosing pump installation, calibration and troubleshooting.
• Support basic dosing calculations and understand the relationship between dosage, application results and cost in use.
• Coordinate with Service/Technical teams where specialised equipment support is required.

4. Technical Troubleshooting

• Support troubleshooting related to product/application performance.
• Consider relevant process factors such as pH, dilution, concentration, water quality/hardness, temperature, time and mechanical action when analysing application issues.
• Escalate complex technical issues to the Technical Application Head, R&D, Quality or other relevant departments.

5. Customer & Distributor Support

• Develop and maintain professional relationships with customers and distributors.
• Understand customer requirements and communicate technical information clearly and logically.
• Maintain awareness of customer-site conditions and follow safe chemical-handling practices.
• Support customers and distributors across the assigned Pan-India territory.

6. Reporting & Documentation

• Prepare customer visit, product trial, demonstration and technical reports.
• Maintain accurate customer and technical activity records in Odoo CRM.
• Ensure timely reporting and follow-up of assigned technical activities.
• Maintain relevant records of technical issues, trials and customer feedback.

7. Cross-Functional Coordination

• Coordinate with Sales, R&D, Production, Quality and Service teams to resolve customer/application requirements.
• Share customer feedback and application observations with the relevant internal teams.
• Support continuous improvement of product/application knowledge based on field experience.

8. Product & Technical Knowledge Development

• Develop strong knowledge of Seitz products and professional cleaning, laundry and textile-care applications.
• Complete assigned product and technical training.
• Continuously improve knowledge of chemical applications, technical processes and customer requirements.

Candidate Requirements

Must Have

• Graduation is mandatory.
• A technical qualification is preferred, particularly in Chemistry, Chemical Engineering, Chemical Technology or a related technical discipline. However, the degree/discipline alone will not be the deciding factor.
• 2–5 years of experience in Sales, Technical Sales, Technical Application, Application Support or a related customer-facing technical role.
• Basic understanding of chemistry, chemical applications and safe chemical handling.
• Basic understanding of:
• • pH, acidity and alkalinity
  • Dilution and concentration
  • Surfactants and basic formulations
  • Dosing and basic cost-in-use calculations
  • Water quality/hardness and its effect on cleaning
  • Temperature, time and mechanical action as process parameters
• Ability to understand technical products/applications and explain their use logically to customers.
• Good technical problem-solving and application troubleshooting skills.
• Good English communication skills, both written and spoken.
• Hands-on proficiency with Microsoft Office, particularly Excel and Word.
• Comfortable with 100% Pan-India travel and frequent customer/site visits.
• Willingness to work in a field-based, customer-facing technical role.
• Strong learning attitude and ability to adapt to new products, processes and applications.
• Reporting location: Gurgaon.

Important Training Note

Detailed knowledge of professional laundry chemicals, Seitz products or textile-care applications is not mandatory at the screening stage. Candidates with sound technical fundamentals and the ability to learn and apply technical concepts can be considered, as product and application training will be provided after joining.

Nice to Have

• Background or experience in cleaning, hygiene, laundry, textile-care or chemical industries.
• Experience with dosing pumps, dispensing systems or industrial equipment.
• Experience in product demonstrations, application trials or technical troubleshooting.
• Experience working with customers/distributors in a technical capacity.
• Experience in chemical application, process troubleshooting or technical product support.
• Knowledge of CRM/ERP systems, preferably Odoo.
• Experience with customer-site technical support.
• Two-wheeler / personal vehicle: Candidates who own or have access to a two-wheeler will be preferred, as the role may involve customer visits, site visits, product demonstrations and field support.

Key Performance Indicators (KPIs)

• Completion of assigned customer visits and technical activities.
• Timely execution and documentation of product trials and demonstrations.
• Timely resolution and follow-up of assigned technical issues.
• Successful support for dosing system installations and technical activities.
• Accurate and timely submission of customer visit and technical reports.
• Timely and accurate Odoo CRM updates.
• Completion of assigned product and technical training.
• Demonstrated improvement in product, application and technical knowledge.
• Effective customer and distributor support across the assigned Pan-India territory.
• Quality and accuracy of technical support provided during customer visits, trials and demonstrations.

Core Competencies

• Technical aptitude
• Basic chemical understanding
• Application-oriented thinking
• Problem-solving ability
• Customer handling
• Technical communication
• Learning agility
• Field adaptability
• Attention to detail
• Team collaboration
• Safety awareness
• Willingness to travel

Candidate Profile

The ideal candidate should have a technical mindset with strong customer-handling and communication skills, along with the willingness to work extensively in the field.

The candidate does not need to be an expert in laundry chemicals at the time of joining. The key requirement is the ability to understand basic chemical and process concepts, troubleshoot logically, learn technical products and applications, and communicate effectively with customers and distributors.

Industry experience is preferred but not mandatory. Training will be provided to the right candidate on Seitz products, applications and the professional cleaning and hygiene industry.